How effective is the combination of your main product and ancillary tasks?

 

When producing the ancillary task, the main purpose was to promote and advertise our movie trailer to our target audience. For our ancillary task, we created a poster and website. It was essential for our ancillary task to relate to our main product therefore we decided to maintain some features such as the house style using certain colours, font, elements and also themes. The overall vibe or atmosphere which we wanted to create for our entire movie campaign was a dark and a mysterious atmosphere.

 

Poster

After researching and analysing different movie posters, we created one for our first ancillary task. Firstly, we ensured that we maintained the dark and mysterious tone throughout the poster which was also similarly done in the trailer. We did this by making the background of the poster dark in order to keep this dark and mysterious atmosphere running through the poster. This was heavily effective because it helped us to maintain a consistency between the main product and the poster.

 

Another aspect of the main product which we added in the movie poster to combine both products together was the addition of the main characters. In one of the last few scenes of the trailer, the 3 main characters are clearly highlighted therefore when creating the movie poster; we also related it to the movie trailer by adding these 3 main characters into the poster. To ensure that the characters looked exactly the same as they did in the trailer, I dressed them in the same costumes before taking the photos for the poster. For the effects, I used Photoshop to add the same effects into the poster such as the eye effect. Furthermore, I altered the brightness and contrast of the original images in order to keep the dark theme which I had used in the trailer.

 

Furthermore, another important feature of the movie poster was the billing block which is also known as the film credits. We added this to the bottom of the movie poster using the same font style which was used in the movie trailer in order to relate the movie poster and the movie trailer to each other. This font style was called “American Captain”. Lastly, we wanted the target audience to notice that Callum Jones, the main character has been presented to look like an antagonist because of the effect added to his eye. Juxtaposing his earlier role in the movie trailer and this raises the questions to the target audience such as: Who is the antagonist and Protagonist in the movie? The only way they can find out is by going to watch the movie and this was why we did this.

 

Website

The second ancillary task which I created to help us promote and advertise our movie was a website. Adding the “Premiere production” production company logo to the website was one of the ways we intended to combine the ancillary task and the main product. By adding the production company logo we wanted to advertise the production company logo to the target audience on both the movie trailer and the website.

 

Another feature from all the products which worked really well in general was the use of titles. Although, the titles had different font sizes in each product, we keep the font style and the same font colour in order to have some consistency between the products. The title was bold and also clean which is often the type of title or masthead which is used in many different thriller movies such as The Grey and Django. In addition, adding the title into each product also turned “The Hunted” into a brand and this was obviously important in terms of marketing and promoting the movie.

 

As I mentioned earlier, the main purpose of the ancillary tasks were to promote the movie whilst combining with movie trailer. Therefore we decided to add some merchandise of the main characters such as Hats, T-shirts and etc… into the website. This was simply to promote and advertise the movie to the target audience whilst also increasing the revenue for the movie. In each product we tried to link each of them to one another to ensure that this was fully clear to the target audience, one of the ways we did this was by advertising the products using each other. For example, we advertised the movie trailer by adding it to the website; this was similar to how we advertised the website which was by adding the website address on both movie trailer and poster.

Again, I also maintained the dark and mysterious tone in the website similar to the movie trailer and the poster in order to keep some consistency between the products. Overall, I believe that my group and I have successfully created a consistent house style throughout all 3 of the products.