Churchill's A2 Media
Target audience
We have recently changed the genre of our film trailer and now we are going to look at our target audience. Our film trailer is more generally aimed at the male market to due to the genre and the plot. I believe we have made a film focused towards a varied age range from teenage to young adults but obviously there could be some exceptions, however our main focus is towards our target market. This is a very broad target audience, but we are going to look at how to separate our audience in terms of a younger market we are going to use UK Tribes, a website that should help us define our target audience when focusing on the teenage market. We have created a questionaire as shown below that will help us to define our target audience.
1. How old are you ?
2. What is favourite genre of film ?
3. What is your favourite social media ?
4. Which is your favourite clothing store ?
5. Which is of these activities you the most ?
6. How often do you go the cinema ?
7. What genre of music do you listen ?
8. What was the genre of the last film you saw ?
By Churchill Afodume & Callum Jones
These are results we found according to the results we received for our survey
UK tribes
"One of few Tribes to be defined by an outdoors pursuit, Skaters have been around for decades and their influence is only set to grow. With pro-skaters earning tens of thousands from sponsorships, it’s not about slacker teens anymore.
Influenced by the likes of Odd Future’s Tyler The Creator, it’s an aspirational Tribe for many young people – a lifestyle choice that touches on music and fashion. The explosion of skater brands on the high street, from Vans to Nike SB, has made the skater ‘look’ easy to access: think five panel caps, windbreakers and Emerica shoes. Documenting is an important part of the Tribe – filming skate sessions and uploading the footage on to high quality video sites, like Vimeo.
Local facilities play a role in supporting the scene, where councils invest in skateparks such as in London, Bristol and Northampton. As a result, Skaters will often have stronger ties to their local community and will actively support the scene – from local pro-skaters to independent skate shops. Older Skaters are very influential in the Tribe, telling younger members about the latest decks and clothing brands"
We wanted our target audience to be teenagers and young adults, but by looking at the UK tribes website we found that the most relevant group of youths to our TA was Skaters below is what is said about on the UK Tribes website. We chose this group as they aren't lazy and they don't like staying inside, the prefer to be out enjoying the thrills of sports like skateboarding.